I’ve read somewhere it’s called startup-to-startup: a new crop of businesses helping smaller, younger companies work faster and be cooler — for a better price. Or something like that. It’s a promising space for entrepreneurial types and seasoned business leaders.

However, while we’re filled with zeal and aspire to take over the world (or at least our little corner of it), we’re also realists and acknowledge that we don’t have buckets of gold waiting to be invested in promising young businesses or fancy degrees from highly touted Universities that say (on paper) we know more on how to ‘institutionally implement best practices to maximize operational efficiency’ or whatever other convoluted jargon corporate squares tend to pontificate about.

What I’m talking about is where the rubber meets the road. The nuts and bolts of the operation. Let’s start thinking outside the box. Soup to nuts. I’m joking.

While we love working with established companies with large marketing budgets (got to pay the bills somehow), we really enjoy working with startups and entrepreneurs to establish an identity, cultivate a brands personality and create the materials necessary to communicate — and sell — their product or service.

Most recently, we’ve had the chance to start from scratch with Spinzit. As serial entrepreneur, our client has successfully created products and launched product companies many times over. But, as he can attest, the process and need for quality materials and clear, concise communications is key to success.

We truly enjoy working with companies like Spinzit — their energy, ideas and willingness to try new things makes what we do all that more fun. And challenging. Plus, we think we’re pretty good at it.  And easy to work with.

So until we can master more catch phrases and feel a part of the conference room circus, we’ll stick with seeking out and working with small businesses and entrepreneurs like Spinzit.

Next up: Board Room Acronyms and how they are making mush of our brains.